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Unsure about what you need to communicate and how to do it to sell more?

Translate your marketing challenges into priority communications jobs and communications channels. Instantly.

Met all of your prospect’s criteria but still not selling?

Create communications that address emotional sticking points preventing a sale.

90% of people get this wrong when running a communications campaign.

After working on several hundred communications campaigns over 20-years, we identified common areas for improvement.

We noticed that clients focused on creating the right message and choosing the ideal communications channels.

  • But, they had not spent much time aligning business needs with communications tasks that were a high priority.
  • This means that they were trying to perfect messages and communications channels for communications tasks that were not even important.
  • This results in a lower ROI on communications aimed at growing sales and brand equity.

The Communications Profiler aims to resolve this issue easily and affordably.

Our Solution

A convenient online tool with instant feedback

Identify priority communication tasks for your business demands when and where it suits you, across brands, markets and segments.

An unbiased way to limit investment on communications tasks that are not a priority.

A comprehensive solution based on over 20 years of experience

An algorithm sifts through our data. Over 1,200 solutions get linked to your business needs and priority communications tasks are then chosen.

Link to a communications channel roadmap

Your priority communications tasks are used to identify potential media channels that you could use as a solution.

This is what our clients had to say after using it

  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

This is how it works

  • Translates your marketing challenges into priority communications tasks and communications channel options.
  • Gives you a recommendation that is customized exactly for your specific challenges.
  • Tested. Based on communications strategists’ experiences, gained over 20 years, across multiple industries.

  • Automated and web-based. Get the advice when and where you need it.
  • See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.
  • Lessen the risk of misusing your money and time on lower priority communications tasks.
Watch a demonstration

How do I transform communications tasks into a road map I can implement?

We automate this process for you as part of our Communications Profiler. 

The priority communications tasks are converted into a guide that will highlight the key media channel types that are likely to work best for you.

That way you know what matters before implementing the messaging yourself or asking someone to do it for you. Use what works best for your circumstances.

Most buying decisions are made at the emotional level and rationalized afterward.

 

 

Create a free checklist of ways to address Emotional Sticking Points for prospective customers.

Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms

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