fbpx

 

Is your communications spend getting results?

  • Translate your marketing challenges into key communications jobs.
  • See key communications channels you should use. Instantly.

Great accomplishment starts with a specific destination in mind

After working on several hundred communications campaigns over a 20-year period, we recognize that there is always an opportunity for better performance.

We noticed a dominant focus on the right message and the best media channels. Yet, far less time is invested in aligning business needs with communications tasks.

This means that people may be trying to perfect messages and media for communications tasks that are not even a priority. They may be focusing on what is less relevant while neglecting communications tasks that would have a greater effect on sales and brand-building. 

As a result, time and money are wasted and they do not get the necessary results.

Our Solution

A convenient online tool with instant feedback

Identify priority communication tasks for your business demands when and where it suits you, across brands, markets and segments.

An unbiased way to limit investment on communications tasks that are not a priority.

A comprehensive solution based on over 20 years of experience

An algorithm sifts through our data. Over 1,200 solutions get linked to your business needs and priority communications tasks are then chosen.

Link to a communications channel roadmap

Your priority communications tasks are used to identify potential media channels that you could use as a solution.

This is what our clients had to say after using it

  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
    IMS
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

This is how it works

  • Translates your marketing challenges into priority communications tasks and communications channel options.
  • Gives you a recommendation that is customized exactly for your specific challenges.
  • Tested. Based on communications strategists’ experiences, gained over 20 years, across multiple industries.

  • Automated and web-based. Get the advice when and where you need it.
  • See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.
  • Lessen the risk of misusing your money and time on lower priority communications tasks.
Watch a demonstration

HOW DO I TRANSFORM COMMUNICATIONS TASKS INTO A ROAD MAP I CAN IMPLEMENT?

We automate this process for you as part of our Communications Profiler. 

The priority communications tasks are converted into a guide that will highlight the key media channel types that are likely to work best for you.

That way you know what matters before implementing the messaging yourself or asking someone to do it for you. Use what works best for your circumstances.

Create a free checklist of communications channels that you can use to grow sales

Need to link communications channels with the objectives of your communications campaign?

  • Use our free checklist to link communications channels to priority communications tasks that you have identified yourself.
  • There are 24 communications tasks to choose from and a variety of communications channels to fulfill each task.
  • Access a free guide to see what each of the 24 communications tasks is and get descriptions of why each one could be relevant to you.

You will be emailed a final list. This combines the communications channels you have chosen to complete, broken up by the communications tasks you have selected, such as Creating Awareness, Developing a Call to Action, or Grow Communities.

communications-channel-profiler-free-limited-version-1

Create a free checklist of what makes your business stand out from competitors.

Why should customers buy from you instead of your competitors?

It’s a question that many business owners have difficulty answering with precision. This may be because we are often unable to describe what that special thing is in this age of imitation.

  • To assist you, we have put together some of the best thinking around differentiation, including aspects of service quality that help create it.
  • It is available in a free checklist.
  • It describes over 30 areas of your business so you can confirm where you believe you are differentiated using a checklist.

It shouldn’t take you longer than 15 minutes to complete.

Once you’re done, you will receive a list of your strengths and opportunities for improvement based on your responses.

This is useful for a variety of reasons, including choosing the content of your communications.

business-differentation-checklist-free-limited-version-1

Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.